The story behind Gun Barrel City's famous slogan
6 Jul 2021
GUN BARREL CITY, Texas — Despite his short stature, Jim Malone walks tall along the hallways of the Kemp Care Center. At 74, he’s known widely among residents and staff as the man who created the slogan for Gun Barrel City, Texas.
Malone holds up a shirt with the famous motto, "We shoot straight with you."
“I was shocked,” Malone said, thinking back to the creation of the slogan.
Malone recalls moving to Gun Barrel City in 1969, the year it was incorporated.
“They didn’t have that much in there. It grew and grew,” Malone said. “They didn’t have that many restaurants to eat at.”